Putting People
Over Politics
I’m a Rancho Santa Margarita resident, mother, and local business owner and I am running to bring a strong, approachable, and transparent voice to City Council – one that values people over politics, community over ego, and smart, fiscally responsible decisions that strengthen RSM and keep it affordable for all.
I’ll fight to bring After-School Care back to RSM.
It’s time to bring affordable After-School-Care back to RSM and expand Programs that increase Affordability our city. The current City Council took away the Boys & Girls Club’s home at the Bell Tower, leaving hundreds of families without after-school care. A costly mistake, because every $1 the Club receives returns $9.60 in community value.
Fiscal Responsibility. No more ego projects
While community programs get cut, the City Council approved an $800,000 monument sign and another $600,000 fence project — both costly, cosmetic decisions that do nothing to improve residents’ daily lives. These are “ego projects” that drain city resources instead of investing in what truly matters.
Transparency & Term Limits
The RSM City Council is not video recording their meetings, keeping residents in the dark about how decisions are made. Out of 34 cities in Orange County, only two, RSM and La Palma, do not livestream meetings. With some council members in power for 20+ years, it’s clear we need term limits, new leaders, and a council that listens to the community instead of dismissing it.
Affordability & Positive ROI for RSM
Our city deserves leadership that invests wisely — in projects that deliver a positive return on investment (ROI) not just financially, but socially and economically. Every decision should strengthen our city, support our residents, and make our community economically stronger, more vibrant & more affordable.
For a thriving & affordable RSM
I’m running to bring a strong, educated, approachable, and transparent voice to City Council — one that values collaboration over politics and community over ego. With a Master’s Degree in Public Administration and a Doctorate in Business Administration, I bring a deep understanding of economics, leadership, and fiscal responsibility. I believe in nonpartisan, transparent, and practical decision-making — ensuring that every dollar benefits our residents, families, and neighborhoods, not vanity projects.
- For a financially strong RSM
- For a strong community
- For the people
- For a transparent RSM
- For social responsibility
- For an affordable RSM
- For a safe RSM
- For a kind RSM
- For fiscal responsibility
- For a positive city ROI
Areas of concern
My concerns reflect what residents feel every day: higher costs, fewer programs, and less accountability. We deserve transparent leadership that listens, prioritizes community needs & protects affordability so every resident can thrive.
No Transparency and Accountability
A city hall that’s no longer listening
City Revenue needs to adapt with growing cost
City council cuts community programs
Safety and Resident Wellbeing
If you believe in this vision for RSM, consider making a contribution.
My priorities
I’m focused on transparent leadership, smart budgeting, and thoughtful community investment. My goal is to support programs that improve quality of life — from youth enrichment and safety, to parks, infrastructure, and long-term financial sustainability.
Dedicated Mother, Successful Entrepreneur, and Community Voice
I am a Rancho Santa Margarita resident, mother, and entrepreneur who believes in leading with transparency, collaboration, and fiscal responsibility. I hold a Doctorate in Business Administration, a Master’s Degree in Public Administration, and a Bachelor’s Degree in Media Economics, giving me a strong foundation in economics, governance, and strategic decision-making.
I run two businesses here in RSM — a marketing and business consulting firm and a commercial architecture firm. With over 20 years of experience as a strategist and business leader, I’m ready to bring that same forward-thinking, results-driven approach to Rancho Santa Margarita City Council.
On the Pulse of What Matters in RSM
A Neighbor leading with Compassion
Local Business Owner. Proven Entrepreneur.
Knowledge-Driven Leadership
Strong Academic Foundation.
Listening to the People of RSM.
Engaged Resident. Passionate Volunteer.
Loving Mother & Wife Dedicated to RSM.
Strong, Creative Leadership for RSM.
If you believe in this vision for RSM, consider making a contribution.
I lead with kindness, laugh often, and never stop striving to make a difference. My goal is to serve RSM with integrity, heart, and purpose.
Dr. Natalie Guse
RMS Resident and City Council Candidate
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